Mapping Neura & Salesforce Marketing Cloud® Users
Adding Neura to Salesforce Marketing Cloud®
Connecting Neura Behavioral Traits to your Contact Model
Using Neura Moments and Behavioral Traits as Custom Entry Events
Once the Neura app is configured, Neura can be used in Journey Builder to segment audiences and trigger entry events.
- Enter the desired Behavior Trait as a display name value. You may set multiple Behavioral Traits as Filter Criteria. Make sure to set the desired AND/OR boolean logic if you add more than one Filter Criteria.